project: Lead Spotting Desktop & Mobile app
LeadSpotting is an open-source intelligence company.
In this project, I made both branding decisions & UI decisions.
LeadSpotting provides solutions for both governments and businesses,
who are looking for valuable information from open sources (with emphasis on social networks - such as Facebook, Instagram & Twitter).
B2B: LeadSpotting provides top solutions for market monitoring.
The app can monitor and specifie any business market, recognizing strong influencers & their most effective content. It creates unique and accurate bussines opportunities.
Audiences screen - Select Audience
Freemium model - Demo Audiences
Branding & Style decisions
LeadSpotting already had an existing logo, but no brand design and no style guide.
The logo file I recieved was a resterized JPG file, so I couldn't change the size of it without hurting the image quality.
My solution was to create a new and practical version of the same logo, one with a bold font and merged shapes, in a PNG/SVG vector file. That way, I could apply the logo in any required design, on any background and in every size needed, including icon size.
The original LeadSpotting logo is in bright colors of blue and lime green;
this inspired me to create a harmonic color palette, and use bright colors to emphasis important information and menus.
Menu hierarchy examples
Influencer Overview - top posts
Influencer Overview - methods (key subjects & common reactions)
The UI design I created is modern, elegant & tech; but most of all,
it's practical and convenient (which is a top priority for an informative app,
rich in many details). It can be used on both PC and mobile.